Moo Moo Subaru: Constellations, Quirks and Delightful Weirdness

What is Moo Moo Subaru?

Moo Moo Subaru is an offbeat, unofficial tradition where Subaru drivers surprise each other with tiny plastic cows and a note that says, “You’ve been Moo’ed!” It’s kind of like Jeep ducking, but more bovine and somehow, more Subaru. Moo Moo Subaru captures the playful, kind-hearted energy that so many Subaru drivers already live by. It’s not sponsored or polished. It just works. Moo Moo Subaru is joy in miniature cow form.

Imagine my surprise when I, a Subaru owner, found a tiny little plastic cow on my windshield. Tucked under this tiny little plastic cow was a “You've been Moo’ed! Join Moo Moo Subaru on Facebook!”

What the heck? How have I never heard of this before? I mean, I've heard of cute rubber ducks and Jeep owners, that's a thing, but what does a cow have to do with Subaru?

Let’s dig in.

Cows and Constellations

The Subaru logo? Yeah, it's not a cluster of stars because someone was just feeling artsy.

It actually represents the Pleiades star cluster, also known as the Seven Sisters. Except in Subaru's case, there are only six stars, because apparently one of the sisters dipped out.

Now, here’s where it gets weirdly pastoral: “Subaru” is the Japanese name for the Pleiades, and it also loosely translates to “unite.” Which makes sense, since the brand was formed by a merger of six companies under Fuji Heavy Industries. Boom, six stars, one badge.

So What’s This Got To Do With Cows?

In ancient Greek myth, the Pleiades were daughters of Atlas who turned into stars after being chased by Orion.

Farmers have been using the Pleiades to track seasons for centuries, especially cattle farmers. The cluster rising in the sky meant it was time to get serious about calving or planting or whatever cow stuff they were doing.

So yes, Subaru = stars = Greek mythology = cow calendar. It’s basically a fancy bovine almanac on your grille.

In short: if you drive a Subaru, you're not just rally-ready, you’re aligned with a star cluster that tells ancient farmers when to birth cows. Moo Moo Subaru may seem like a quirky coincidence, but it’s oddly fitting.

Color me surprised.

Quirky Isn’t Strange, It’s Endearing

Honestly, it's not entirely surprising that Subaru has its own strange movement to “Spread The Love” via cute cows. After all, Moo Moo Subaru taps directly into the brand’s existing charm. Subaru has always marched to the beat of its own drum.

The brand doesn’t try to be cool, but it just happens. In fact, it tries to be useful, weirdly specific, and borderline obsessive. Flat boxer engine? Check. Symmetrical AWD on a family wagon? You bet. Designs that look like someone said, “I want to go camping but also survive a blizzard and parallel park at the craft burger brew pub”? Nailed it.

Few brands bring the vibe quite like Subaru, and considering their unmitigated success in the last decade, more people want to feel that warm and fuzzy feeling than ever before. Plus, Subaru has recently topped Consumer Reports rankings, beating out the stalwarts at Toyota.

What isn’t to love about a brand that gets so many things right?

When Did Moo Moo Subaru Start?

There’s no official start date for Moo Moo Subaru. Like many of the best Subaru traditions, it began organically. 

Sometime in the early 2020s, reports of little plastic cows and “You’ve been Moo’ed” cards started popping up in Facebook groups and Instagram posts. Moo Moo Subaru spread not by advertising but by people embracing the weirdness and passing it along. No hard launch. Just good vibes.

Where to Buy Moo Moo Subaru Cows

If you’re looking to join in on the Moo Moo Subaru fun, you can find plastic cows and “You’ve Been Moo’ed” cards from a few small Etsy shops and community sellers online. Some Facebook groups dedicated to Moo Moo Subaru offer kits or share templates to make your own.

Pro tip: Get the small cows that fit easily under windshield wipers. Moo Moo Subaru is all about surprise and delight, not damage to weather seals.

A Heart of Gold

Subaru isn’t just a car. It’s a community with a big, muddy heart.

Their “Subaru Loves” programs support causes like animal rescue, education, and the environment, not for show but because they matter to them and their drivers.

Subaru owners? Same vibe. They wave at strangers, donate pet food at oil changes, and carry extra snacks just in case someone’s stranded on a trail. It’s sweet, low-key kindness. A little crunchy. A little muddy. All love.

That’s the kind of community where something like Moo Moo Subaru thrives. Unexpected kindness. Tiny cows. All heart.

Spread the love. That’s the Subaru way.